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- Title
Challenges to and Perspectives on Mainstream Music Radio Programs in Germany.
- Authors
Schramm, Holger; Mayer, Fabian
- Abstract
Although radio still holds a high status among everyday media users in German society, there has been a clear downward trend in the usage of mainstream pop radios in recent years. In this essay, we highlight six central problems of current linear mainstream music radio and present possible solutions for creating more attractive and contemporary programs. In sum, we argue for greater inclusion of music editors' creativity and experience, which is connected to the conscious downgrading of music-based market research, and for a stronger harmonization and curation of at least parts of the program by editors and moderators.
- Subjects
GERMANY; POPULAR music radio programs; CREATIVE ability; EXPERIENCE; RADIO programming; MARKETING research; MUSIC editing
- Publication
Journal of Broadcasting & Electronic Media, 2024, Vol 68, Issue 1, p107
- ISSN
0883-8151
- Publication type
Essay
- DOI
10.1080/08838151.2023.2276805