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- Title
Why Analytics Will Be the Next Competitive Edge.
- Authors
Maisel, Lawrence; Cokins, Gary
- Abstract
Analytics simplify data to amplify its value. The power of analytics is to reduce huge volumes of data into revealing and actionable insight. More traditional business intelligence (BI), by contrast, mainly summarized historical data, typically in table reports and graphs. BI consumes stored information, whereas analytics produces new information. © 2015 Wiley Periodicals, Inc.
- Subjects
BUSINESS intelligence; ANALYTICAL entry (Cataloging); INDUSTRIAL management; COMPETITIVE advantage in business; CONFIDENTIAL business information; CORPORATE finance
- Publication
Journal of Corporate Accounting & Finance (Wiley), 2015, Vol 26, Issue 4, p91
- ISSN
1044-8136
- Publication type
Article
- DOI
10.1002/jcaf.22054