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- Title
Corrigendum: Picking your brains: where and how neuroscience tools can enhance marketing research.
- Abstract
This document is a corrigendum for an article titled "Picking your brains: where and how neuroscience tools can enhance marketing research." The corrigendum addresses two errors in the published article. Firstly, there was an incorrect reference citation for "Vickers (2017)," which has been corrected. Secondly, there was an error in the reported equipment costs for eye tracking, which has also been corrected. The authors apologize for these errors and state that they do not affect the scientific conclusions of the article.
- Subjects
MARKETING research; NEUROSCIENCES; HEAD-mounted displays; EYE tracking; ANIMAL communication
- Publication
Frontiers in Neuroscience, 2024, p1
- ISSN
1662-4548
- Publication type
Article
- DOI
10.3389/fnins.2024.1426471