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- Title
Fatores Estratégicos e Desempenho de Empresas em Ambientes Turbulentos: o Caso das Companhias Brasileiras Abertas no Período 1996-2001.
- Authors
Dias, Alexandre Teixeira; Gonçalves, Carlos Alberto; Coleta, Karina Andrea Pereira Garcia
- Abstract
This paper approaches the research question: what are the factors that determine companies' performance, when in turbulent environment? Aimed in achieving this goal and based on a structural and nomological model proposed by Dias (2004), a study was made involving Brazilian companies of manufacturing industry that were active in the period comprised between 1996 and 2001, characterized by intense turbulence in national and worldwide macroeconomic scenes. To measure and analyze the relations between model's constructs, Partial Least Squares (PLS) method was adopted when estimating parameters. As results relations that differ in intensity and signal were identified: (a) predominance of environment influence when analyzing organizations that performed between R$10 million and R$100 million; (b) an equilibrium of factors when analyzing organizations that performed between R$100 million and R$1 billion; and (c) predominance of strategic orientation when analyzing organizations that performed greater than R$1 billion.
- Subjects
BRAZIL; STRATEGIC planning; MARKETING research; MANUFACTURING industries; BUSINESS planning; MACROECONOMICS
- Publication
RAC - Eletrônica, 2007, Vol 1, Issue 3, p86
- ISSN
1981-5700
- Publication type
Article