Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleInternational Market Entry Strategies: Relational, Digital, and Hybrid Approaches.AuthorsWatson IV, George F.; Weaven, Scott; Perkins, Helen; Sardana, Deepak; Palmatier, Robert W.SubjectsINTERNATIONAL markets; RELATIONSHIP marketing; INTERNET marketing; TECHNOLOGICAL innovations; CUSTOMER relationship managementPublicationJournal of International Marketing, 2018, Vol 26, Issue 1, p30ISSN1069-031XPublication typeArticleDOI10.1509/jim.17.0034