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- Title
日本のメディアで構築される異性愛恋活・ 婚活マッチングアプリの利用者という 女性像の表象.
- Authors
こうま きょうこ
- Abstract
This paper examines how the images of users of heterosexual dating matching apps in contemporary Japan have been constructed through various media discourses and what role user representation has played in them, by focusing on articles published in 2021 in the midst of the COVID-19 pandemic. Discourse analysis and constructionism are used to examine how the image of women who use these apps has been constructed in women's fashion media. The study's result made it clear that in various women's fashion media, not only women who overcome the “risks” assumed with these apps and these who clearly desire marriage when using them, but also women who have diverse motivations for using the apps such as to enhance their “love” or “sex lives,” to realize their desires actively and proactively. Such an ideal image of dating apps users can be seen, as a device for overcoming the various risks associated with the use of matching apps and realizing women's own various desires. At the same time these apps are seen as encouraging women's fashion media readers to follow suit and to use/consume dating apps, which are often considered “risky” and whose use may be discouraged by others.
- Publication
Japanese Journal of International Society for Gender Studies, 2022, Vol 20, p28
- ISSN
1348-7337
- Publication type
Article