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- Title
An Exploratory Study of the Factors that Influence the Behaviour of an Investor to Invest in Gold.
- Authors
Mahajan, Aditi
- Abstract
Gold has always been a favoured investment option among the investors. The behaviour of investors towards different investment options differs depending on their own expectations of return, risk tolerance and such other factors. Every option of investment has its own benefits and limitations. Gold offers some unique advantages as a form of investment. Since a long time, it has been a favoured avenue of investment for the reason of financial security. People in India used to purchase gold jewellery for festivals, weddings and other special occasions. The most popular form of investment in gold was jewellery. But there are now additional possibilities including gold bars, EFTs. The present study makes an effort to explore the factors that affect the behaviour of an investor towards making investment in gold with the help of factor analysis.
- Subjects
INVESTORS; GOLD; INVESTMENTS; GOLD ingots; JEWELRY
- Publication
AAYAM: AKGIM Journal of Management, 2022, Vol 12, Issue 1, p34
- ISSN
2231-4326
- Publication type
Article