We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
"Creative Marketing as an Approach for Acquiring Competitive Advantage for Sports Clubs .".
- Authors
Khairy, Ehab Mohamed
- Abstract
The article presents a study which identified the role of creative marketing in acquiring competitive advantage for sports clubs. Topics discussed include the role of signing contracts among sports clubs and international companies as a source of creativity, role of higher administration in supporting creative marketing, and role of creative marketing in achieving competitive advantage.
- Subjects
SPORTS marketing; ATHLETIC clubs; PROFESSIONAL sports contracts; MARKETING; CREATIVE ability in business
- Publication
International Journal of Sports Science & Arts - English, 2019, Vol 1, p15
- ISSN
2356-9417
- Publication type
Article