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- Title
Promoting Export of Crochet Laces from India: Role of Export Promotion Council of Handicrafts.
- Authors
Maurya, Alka; Singh, Sarabhit
- Abstract
Narsapur, situated in Andhra Pradesh is famous for its crochet work. It is one of the largest center of crochet artisans, with more than 1,00,000 women engaged in this home based employment opportunity. Considering the vast unexploited potential in this region, Narsapur was classified as a Mega Cluster under the Comprehensive Handicrafts Cluster Development Scheme of Ministry of Textiles, Government of India. Since then the city has witnessed surge in production and export of crochet work. Export Promotion Council for Handicrafts was entrusted with the respossibility to develop strategies to ensure that all the artisans in the region are connected with the policy framework of the Government of India and are benefitted by the Government initiatives. This case study is an attempt to analyze the intiatives taken by the Export Promotion Council for Handicrafts to promote crochet work in Narsapur and how artisans in the region have benefitted from the scheme.
- Subjects
INDIA; FOREIGN trade promotion; HANDICRAFT; CROCHETING; TRADING companies; INTERNATIONAL trade; COMMERCIAL policy
- Publication
FIIB Business Review, 2017, Vol 6, Issue 4, p20
- ISSN
2319-7145
- Publication type
Article
- DOI
10.1177/2455265820170403