We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
MEDICIÓN Y EVALUACIÓN DE VALORES EN CONTENIDOS AUDIOVISUALES DESDE UN ABORDAJE INTERDISCIPLINAR.
- Authors
Bravo, Ángel Rodríguez; Vilar, Norminanda Montoya; Manchón, Lluís Mas; Morante, Fernando Morales; da Silva, Elaine Lopes; Martins, Gerson; Peixoto, Mike; Müller, Karina
- Abstract
This interdisciplinary research, carried out by LAICOM reviews the concept quality communication and designs a 26 values glossary within the ibero-American context. Values are selected by applying a content analysis to 3 documents of feat social consensus: the *Human Rights Act* (1948), the *Federal Brazilian Constitution* (1988), and the *Spanish Constitution (1978); and are defined in three dimensions: human, social and education. Finally, a protocol is proposed and validated by a test of reception, which serves to measure and compare the load of values transmitted by any process of communication. This protocol is tested and corrected through two focus groups of communication experts (10 each), who first had to evaluate 4 TV ads and second discuss about results collected.
- Subjects
BRAZIL; SPAIN; HUMAN rights; CONSTITUTIONS; TELEVISION advertising; COMMUNICATION
- Publication
Revista Prisma Social, 2013, Issue 11, p158
- ISSN
1989-3469
- Publication type
Article