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- Title
COMPETITIVE ENVIRONMENT ANALISYS AND ITS ROLE IN THE ORGANISATIONAL MANAGEMENT PROCESS.
- Authors
GRIGORESCU, Ioan Lucian
- Abstract
The operation of any business, regardless of its characteristics (size, specialization, etc.) depends on the ways of manifestation of the environment it operates in. The competitive environment analysis determines the ability in which the organisations in a particular field of activity are prepared to obtain a rate of return of the investment that would exceed the average cost of capital. Relating only to this aspect, I believe and claim that the competitive environment analysis has much deeper implications in terms of management and on how Romanian organisations operate and, depending on this result, certain strategies shall be formulated in the attempt to gain a better position in the competition.
- Subjects
ROMANIA; CAPITAL investments; RATE of return; CAPITAL costs; ECONOMIC competition
- Publication
Revista Academiei Fortelor Terestre, 2013, Vol 18, Issue 1, p76
- ISSN
1582-6384
- Publication type
Article