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- Title
Special Issue of Production and Operations Management Social Technologies in Operations.
- Authors
Qiu, Liangfei; Hong, Yili; Whinston, Andrew
- Abstract
Building on the Internet and mobile services, social technologies are being developed to facilitate social interactions among individuals and between individuals and firms. Generating business intelligence through social media analytics: Measuring brand personality with consumer-, employee-, and firm-generated content. For example, researchers can quantify the impact of firms' social media strategies on operations and guide the design of future social media strategies. How social media platforms or internal social networks within a firm affect a firm's operational decisions and strategies.
- Subjects
OPERATIONS management; TECHNOLOGY management; CONSUMER behavior; SOCIAL network theory; DIGITAL technology; PREDICTION markets
- Publication
Production & Operations Management, 2021, Vol 30, Issue 10, p3838
- ISSN
1059-1478
- Publication type
Article
- DOI
10.1111/poms.13603