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- Title
INOVANDO A ATIVIDADE DE PISCICULTURA AMAZÔNICA.
- Authors
Simões Piacentini, Alexandre Leonardo; Pedro Filho, Flávio de São; Aguilar Madeira, Maria José; Ferreira, Elvino; Simões Piacentini, Marcos Tadeu
- Abstract
This paper concerns innovation with a focus on competitive strategy in fish production in the Amazon. The assumption is the axis of the systemic analysis of contingencies in order to reduce operating costs and gain competitiveness. It is based on Contingency Theory from the perspective of Joan Woodward. The research question is: how can innovation in the competitive strategy context of Amazonian fish-farmingare characterized? The Case Study methodis used, with both quantitative and qualitative methodology, and involved consultation with experts and focus groups. As a result, it can be concluded that innovation is the competitive strategy of this venture, characterized by the breakdown of tradition that perpetuates unproductive or high-impact practices. The idealizers of such practices are recommended to internalize them in the policies of the development agencies. This research provides information on the development of public policies for integrated local development and for managers who wish to develop competitive strategies in sustainable fish farming.
- Publication
Organizações Rurais & Agroindustriais, 2018, Vol 20, Issue 3/4, p234
- ISSN
1517-3879
- Publication type
Article