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- Title
E-Vehicle: Literature Review.
- Authors
Alia, Mohammed MeerAhmed M.; Deshmukh, Anand A.
- Abstract
Electric Vehicle (E-vehicle) has emerged as a boon to the world struggling with disastrous environmental impact of consuming fossil fuel and the contribution of present-day vehicle in pollution is massive. Even scarcity of natural resource and recent hike of fuel prices encourages to look at E-vehicle as an excellent alternative to commute with zero impact on environment. Green energy is the need in the present situation of the world and E-Vehicle adoption gives a big drive to reduce pollution. It is an accepted fact that E-Vehicle has a huge scope and hence calls for appropriate marketing tactics to expand the market by creating awareness of the advantages of owning a E -Vehicle and motivating consumers to make their purchasing decisions. There is need to understand the customer's perception and expectations. This article tries to explore the literature available on E-Vehicle adoption and surface out the consumers perceptions and intensions towards adoption of E-Vehicle.
- Subjects
ELECTRIC vehicles; NATURAL resources; CONSUMER behavior; LITERATURE reviews; CLEAN energy
- Publication
International Management Review, 2022, Vol 18, p87
- ISSN
1551-6849
- Publication type
Article