Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMARKETING DECISION MAKING (Book Review).AbstractReviews the book `Marketing Decision Making: Concepts and Strategy,' by David Cravens, Gerarld E. Hills and Robert B. Woodruff.SubjectsMARKETING Decision Making: Concepts &; Strategy (Book); CRAVENS, David; HILLS, Gerald; WOODRUFF, RobertPublicationJournal of the Academy of Marketing Science, 1976, Vol 4, Issue 3, p660ISSN0092-0703Publication typeBook Review