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- Title
Storytelling and cultural family value transmission: Value perception of stories in family firms.
- Authors
Zwack, Mirko; Kraiczy, Nils D.; von Schlippe, Arist; Hack, Andreas
- Abstract
This study analyses the transmission of cultural family values in family firms through storytelling. Specifically, we investigate whether cultural family values that are intended to be imparted by a story and its teller are also perceived accurately by listeners (i.e. the intended imparted value and the perceived value are congruent). We use a mixed-methods design including a qualitative phase, which identifies stories told in three German family firms, and a quantitative phase, which analyses the value perception (i.e. subjective cognition) of 226 individuals from outside the firm for a selected number of six stories. Results indicate that the intended values of the selected stories are perceived accurately by the individuals. Hence, stories might describe a useful means for transmitting cultural family values in family firms.
- Subjects
STORYTELLING; GEOMETRIC congruences; CULTURAL awareness; COGNITION; NARRATIVES
- Publication
Management Learning, 2016, Vol 47, Issue 5, p590
- ISSN
1350-5076
- Publication type
Article
- DOI
10.1177/1350507616659833