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- Title
Pharmaceutical Outsourcing: Competitive advantage for India.
- Authors
Reddy, M. Raja Shekhar; Jigeesh, Nasina; Kumar, Prabhu
- Abstract
The paper analyses the response of the Indian pharmaceutical industry to the challenges of new drug discovery across the globe and the institutional changes in its domestic environment driven by economic liberalization and intellectual property reforms. The pharmaceutical Multi National Companies (MNC) in the US, Europe and Japan are increasingly facing the pressure of cost escalation and the need to bring new drugs to the market in time. The result is that the MNCs outsource the drug development, manufacturing and clinical trials to pharmaceutical firms in India and China to bring down costs and save time. It is in this context that the contract research and manufacturing services in the Indian Pharmaceutical Industry is gaining currency. The paper describes how some select Indian firms in this space have attained superior competitive advantage through optimal configuration of their resources and competences. In this process, Indian pharmaceutical industry can become one of the major drivers of the 'Make in India' initiative of the Government of India to promote manufacturing.
- Subjects
INDIA; COMPETITIVE advantage in business; CONTRACTING out; PHARMACEUTICAL industry; DRUG marketing; INTELLECTUAL property
- Publication
Journal of Management, 2017, Vol 46, p85
- ISSN
0149-2063
- Publication type
Article