Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleZ.AuthorsHellman, PaulAbstractProvides insights on the importance of names of companies. Tool for easy recall; Reflection of nature of business of company; Use of names in advertising and sports.SubjectsBUSINESS namesPublicationManagement Review, 1994, Vol 83, Issue 7, p64ISSN0025-1895Publication typeArticle