We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
No Water No Coffee—Yes Coffee Yes Water.
- Authors
LAFRANCE, DAVID
- Abstract
The article reports on public campaigns designed to encourage the conservation and efficient use of water. Topics discussed include the American Water Works Association's (AWWA) "No Water No Coffee" campaign which targets coffee drinkers and emphasizes the importance of water in making coffee and Toms Roasting Co.'s "Yes Coffee Yes Water" campaign which aims to use part of the company's coffee sales to finance drinking water facilities in developing countries.
- Subjects
WATER conservation; WATER efficiency; AMERICAN Water Works Association; COFFEE drinking; TOMS Roasting (Company)
- Publication
Journal: American Water Works Association, 2014, Vol 106, Issue 7, p10
- ISSN
0003-150X
- Publication type
Article
- DOI
10.1002/j.1551-8833.2014.tb11298.x