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- Title
Freundlichkeit steht dir immer gut.
- Authors
Degl'Innocenti, C.
- Abstract
The article describes the trend of "circular kindness" and how it influences people's behavior towards sustainability. A global survey shows that young adults are particularly concerned about their future and that everyone has an individual and collective responsibility towards themselves, others, and the planet. This trend also affects the beauty and body care industry as the demand for sustainable products increases. New skin and hair products are being developed based on sustainable principles and using ethically sound formulations. Two examples of such products are DEFENSIL®-PURE, which increases skin moisture and strengthens the skin barrier, and LIFTONIN®-XPERT ECO, which controls collagen production and ensures youthful skin. The article also describes various active ingredients for skin and hair care that reduce wrinkles, tighten the skin, reduce stretch marks, and combat dandruff. All active ingredients are described as effective and versatile, delivering reliable results. The article also emphasizes the sustainability of the products and the company's efforts to promote environmentally friendly and ethical practices.
- Subjects
HYGIENE; HAIR care &; hygiene; SKIN care; YOUNG adults; SUSTAINABILITY
- Publication
SOFW Journal (German version), 2023, Vol 149, Issue 7/8, p4
- ISSN
0942-7694
- Publication type
Article