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- Title
Geopolitical Mission Strategy.
- Authors
Sakurai, Yoshihide
- Abstract
Japan presents a useful case for studying new religious movements and their development of public relations and growth strategies, not only because there are large numbers of new religious movements in Japan, but also for the presence of controversial movements such as Aum and the Unification Church. The strategies employed in recruitment and fund-raising have become increasingly important for such movements in Japan--as well as for research on these movements--in the wake of the "Aum Affair." This article will focus on the strategy employed by the Unification Church, which is broadly perceived as a social problem.
- Subjects
JAPAN; RELIGIOUS movements; PUBLIC relations; UNIFICATION Church; RELIGION &; social problems
- Publication
Japanese Journal of Religious Studies, 2010, Vol 37, Issue 2, p317
- ISSN
0304-1042
- Publication type
Article