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- Title
HASHTAGS AND INFOGRAPHICS AND VIDEOS! OH MY!
- Authors
Drell, Lauren
- Abstract
The article focuses on significance of employing social media in marketing. It looks into the role of marketers and how many of them are tracking and measuring their digital moves correctly, while incorporating best practices that can help the campaign stand out in the many hashtags, infographics, videos and other trendy marketing tools. It talks about how to increase the return on investment (ROI). It highlights the statement of Joe Chernov, vice president of content at Cambridge, Massachusetts-based digital software platform HubSpot the most important thing when creating infographics is to think about the story they want to tell.
- Subjects
SOCIAL media; INTERNET marketing; INFORMATION design; BEST practices; CHERNOV, Joe; HUBSPOT Inc.; RATE of return
- Publication
Marketing Insights, 2014, Vol 26, Issue 2, p40
- ISSN
1040-8460
- Publication type
Article