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- Title
A influência do hedonismo sobre a felicidade e a satisfação com a vida.
- Authors
da Rosa Borges Correio, Gustavo; Constante Correio, Adriana Krieck; del Prá Neto Machado Correio, Denise
- Abstract
Hedonism is a subject that has been gaining prominence in scientific research in recent years. It is a pleasant subjective perception as a result of a purchase. Understanding that this moment of euphoria is part of people's lives, we sought to investigate the relationship between hedonic shopping and two positive factors: happiness and satisfaction with life. Although the theory points to a dependency relationship, it is unknown the existence of empirical studies that could test this influence. Seeking to fill this gap, this paper conducted a quantitative survey with the participation of 353 buyers of innovative products., The studies were conducted with scholars and through regression, in which it was found that hedonism does not influence happiness and satisfaction with life. Regarding happiness, it was shown that the higher the purchase of hedonism, the less one feels happy. Through T-test and ANOVA we found that there are no differences in hedonic feelings among gender, income, marital status, age, type of work and purchase mode. Thus, it is suggested that the hedonic perception tends to be the same between different personal characteristics and type of purchase. In general, it is verified that, indeed, the hedonism tends to be momentary, not being able to generate good feelings in a long-term period, such as happiness and satisfaction with life.
- Publication
RAIMED: Revista de Administração IMED, 2017, Vol 7, Issue 1, p30
- ISSN
2237-7956
- Publication type
Article
- DOI
10.18256/2237-7956/raimed.v7n1p30-48