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- Title
OS DOADORES E POTENCIAIS DOADORES DE ENTIDADES CARENTES: QUEM SÃO ELES?
- Authors
Chaves Gomes, Anna Cecília; Alves de Almeida, Bruna Lyra; Alexandre de Lima, Andreza Raielly; Rios dos Santos, Anannda; Jerônimo dos Santos, Jailson; da Silva Nascimento, Cleison; Cruz Freire, Alaine Caroline; Losano de Abreu, Tatiana
- Abstract
The objective of the present study was to identify the profile of civil society actors who contribute and are also potential donors of poor entities in general, with a focus on food donation, in the City of Guarabira, PB. For that, a descriptive exploratory research was conducted, with a quantitative approach. From a sample of 384 interviewees, it was shown that a portion of the population already makes donations and there is a considerable percentage of people interested in accomplishing them as well. Research has shown that the majority of the donating public is men, but women who donate do not donate, as potential donors. Young men and women between the ages of 20 and 29 prefer to donate what they already have and are not open to buying food to donate. Widowed people make up an active group in aid to the needy entities, but do not make their donations in the form of food, followed by the divorced people. People with the low income bracket have shown to be a group of potential donors for interest in donating, while those with higher income brackets have shown greater interest in buying to donate. It was noticed that, in general, the interviewees are interested in carrying out actions that collaborate with non-profit entities in the City of Guarabira, PB, especially in relation to food donation. To do so, it is necessary to turn to social marketing actions, together with donors and potential donors, to better develop strategies to avoid loss and waste of food and optimize the donation process.
- Publication
RACE- Revista de Administraçâo, Contabilidade e Economia, 2018, Vol 17, Issue 1, p313
- ISSN
2179-4936
- Publication type
Article
- DOI
10.18593/race.v17i1.15240