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- Title
Los modos de contar en los programas magacines de la radio argentina: descripción y análisis de los géneros radiofónicos.
- Authors
Martínez-Costa Pérez, M. P.; Müller, M. J.
- Abstract
The study focuses on storytelling techniques applied in prime-time radio magazines in Argentina. The article analyzes the four leading audience programs at the beginning of this decade. Argentina has a concentrated market, radio penetration reaches 70% and prime time is between 10:00 and 12:00 AM. By means of content analysis of 160 hours of radio programming, use of different radio genres is analyzed in a wide range of prime time programs from news and opinion to fiction and entertainment, including audience participation. The comparative study of frequency and length of each genre, in different programs and different broadcast bands, shows the relative importance of each and the level of use along the continuity which define magazine as a radio format.
- Subjects
MAGAZINE format radio programs; RADIO programs; RADIO broadcasting; STORYTELLING; RADIO audiences; AUDIENCE participation
- Publication
Revista de Comunicación, 2018, Vol 17, Issue 2, p164
- ISSN
1684-0933
- Publication type
Article
- DOI
10.26441/RC17.2-2018-A7