We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Advertising Standards Authority. TUI UK Ltd.
- Abstract
The article discusses a complaint filed by a woman with the British Advertising Standards Authority (ASA) against travel agency TUI UK Ltd. for using a video that features her on its television commercial without her permission. The complainant reportedly challenged whether the television advertisement breaches the Code of Conduct. It notes that ASA ruled in favor of TUI UK as it proved that the complainant is not the woman in the video and they have the right to use the footage in the ad.
- Subjects
ADVERTISING Standards Authority (Great Britain); TUI UK Ltd.; VIDEOS; GOVERNMENT policy on advertising; TELEVISION commercials; MISTAKEN identity
- Publication
Travel Law Quarterly, 2013, Vol 5, Issue 1, p59
- ISSN
1759-8982
- Publication type
Article