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- Title
MARKETING AND SALES OF THE BODY SHOPS CONNECTED TO GENERAL MOTOR'S COLLISION.
- Authors
Adela, Zima Liliana; Simona, Sabou; Florina, Hahn Rada
- Abstract
The producst and the services offered by Body Shops consist of work, parts and materials damandes for repair the damaged or cosmetic degraded vehicles. The client of the Body Shops is somewhat unusual in that two parties are likely to be involved. The first party is the vehicles owner. The second party is the insurance company responsible for pay. Both parties may be involved in selecting a repair shop, but ultimately the vehicle owner has the final authority in almost the cases.
- Subjects
SELF-service (Economics); INSURANCE; COMBINED ratio; GUARANTY funds; MUTUAL holding companies
- Publication
Annals of the University of Oradea, Economic Science Series, 2010, Vol 19, Issue 1, p709
- ISSN
1222-569X
- Publication type
Article