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- Title
Amenazas y oportunidades El reto de emprender en la empresa familiar.
- Authors
Ronda, Jesús García-Tenorio; Quirós, Isabel Sánchez
- Abstract
Family enterprise plays an active and predominant role in today's economy through wealth generation and job creation. Academics and practitioners are interested in deeply analyzing the characteristic idiosyncrasies of these types of enterprises: they are important tools to face challenges and achieve the objectives which define the existence of a family enterprise. The difference between family and non-family enterprises, and between the family enterprises themselves, is in their strategic implementation. In this paper, we study under what conditions family enterprises face the entrepreneurship challenge and the importance of this behaviour for our economy; the threats and the strengths to obtain a competitive advantage. The authors offer guidelines for owners and managers to strengthen their market position, to fit in a changing situation, in order to maintain that entrepreneurial spirit.
- Subjects
FAMILY-owned business enterprises; JOB creation; ENTREPRENEURSHIP; MARKETING strategy; MARKET positioning; COMPETITIVE advantage in business
- Publication
Partida Doble, 2009, Vol 20, Issue 212, p66
- ISSN
1133-7869
- Publication type
Article