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- Title
REVISIÓN DE LA INVESTIGACIÓN EN EL ÁMBITO DE LA REPUTACIÓN CORPORATIVA.
- Authors
Orviz Martínez, Natalia; Cuervo Carabel, Tatiana
- Abstract
The importance of corporate reputation is a crucial issue for survival and business success, representing an intangible asset key for business management. In the field of management research, reputation has also a prominent place, as reflected in the high number of publications dealing with this topic. This paper provides an exploratory review of the literature, based on a bibliometric analysis through the Web of Science (WoS) database. In this paper, a search of publications in the last 25 years has been made, identifying a total of 1276 studies, including 589 in the final sample. The results of this study show a vision of the lines of research that are being carried out, analyzed by countries, institutions, the most productive authors, as well as the main scientific journals published in the field. The main research topics found are discussions about the concept and different measurement methodologies, organizational studies and marketing, as well as its relationship with other intangible assets, such as Corporate Social Responsibility.
- Subjects
BUSINESS success; CORPORATE image; SOCIAL responsibility of business; INTANGIBLE property; INDUSTRIAL management
- Publication
3C Empresa, 2020, Vol 9, Issue 2, p73
- ISSN
2254-3376
- Publication type
Article
- DOI
10.17993/3cemp.2020.090242.73-105