The author expresses admiration for the Love your Gusset campaign by 2 patient charities, the Bladder and Bowel Foundation (B&BF) and Education and Resources for Improving Childhood Continence (ERIC). She observes that while health promotion is an important component of their roles as gastrointestinal (GI) nurses, difficulty arises from their busy workloads and the fact that discussion of bowel is still a taboo among them. The author also cites the importance of pelvic floor health among women.