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- Title
HUMAN RESOURCE MARKETING - HOW TO WIN THE WAR FOR TALENTS.
- Authors
Angelova, Milena
- Abstract
Human resources marketing is a relatively new branch of economic science, routed at marketing and human resources management and organisational governance domains and building upon their concepts. It has a substantial potential - if applied properly by the organisations, to help them attract, motivate, retain and manage their human resources, making sure they are well equipped with the needed skills and qualification, thus obtaining competitive advantage in the war for talents. The paper, on the basis of a dedicated desk-research, examines the evolution of the human resources marketing concept and its theoretical foundations in order to suggest models for successful practical application. It also charts avenues for further theoretical studies.
- Subjects
HUMAN resources departments; MARKETING; PERSONNEL management; TALENT management; HUMAN evolution; MARKETING personnel
- Publication
Business Management / Biznes Upravlenie, 2023, Issue 2, p47
- ISSN
0861-6604
- Publication type
Article
- DOI
10.58861/tae.bm.2023.2.03