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- Title
Business + Design: Exploring a Competitive Edge for Business Thinking.
- Authors
Ungaretti, Toni; Chomowicz, Peter; Canniffe, Bernard J.; Johnson, Blair; Weiss, Edward; Dunn, Kaitlin; Cropper, Claire
- Abstract
The article discusses the assumption that business education infused with design thinking may offer a modern element to the business toolbox that sets graduates to administer and efficiently address complex, formidable, and broad social and organizational needs. It states that education programs on business look for opportunities to offer learning experiences to increase the business toolbox of the graduates and sharpen their competitive edge in the market place. It mentions that the agreement is that educators are required to adjust their programs to cope with the present-day business climate which are fast and complicated.
- Subjects
BUSINESS education; BUSINESS; BUSINESS school graduates; COMMERCE; ENTREPRENEURSHIP; CREATIVE ability in business; EDUCATORS; LEARNING; TEACHING
- Publication
SAM Advanced Management Journal (07497075), 2009, Vol 74, Issue 3, p4
- ISSN
0749-7075
- Publication type
Article