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- Title
One-to-one Marketing. How to Build an Effective Digital Marketing Strategy.
- Authors
Riva, Angelo; Pilotti, Luciano
- Abstract
The article analyzes the digital marketing strategy of important world-leading international companies and underlines the main critical success factors of their marketing strategies during the times. There is the comparison of important international firms based on the use of both primary and secondary data. There is the description of a new practical and theorical framework for international marketing digital strategy and the different choices and strategies of the companies are analyzed.
- Subjects
MARKETING strategy; CRITICAL success factor; INTERNET marketing; EXPORT marketing
- Publication
Economia Aziendale Online, 2021, Vol 12, Issue 3, p329
- ISSN
2038-5498
- Publication type
Article
- DOI
10.13132/2038-5498/12.3.329-349