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- Title
A Kernel of Truth? The Impact of Television Storylines Exploiting Myths About Organ Donation on the Public's Willingness to Donate S. E. Morgan et al.
- Authors
Morgan, Susan E.; King, Andy J.; Smith, Jessica Rae; Ivic, Rebecca
- Abstract
In this study, 580 participants viewed one of the 30 full-length entertainment television episodes. Fifteen of these episodes centered on an organ donation storyline (ODS) where facts about the process were portrayed inaccurately; the remaining 15 were matched by program, but did not feature organ donation, and served as controls. Results indicated nondonors were significantly impacted by negative organ-donation-related content. ODSs produced more negative attitudes, less accurate knowledge, and perceptions of social and descriptive norms less supportive of organ donation among nondonors. However, participants who had already declared a willingness to donate organs after death were not significantly impacted by entertainment television's depiction of myths about donation.
- Subjects
ORGAN donation; ORGAN donors; TELEVISION programs; SOCIAL norms; TELEVISION program plots &; themes; MEDICINE on television
- Publication
Journal of Communication, 2010, Vol 60, Issue 4, p778
- ISSN
0021-9916
- Publication type
Article
- DOI
10.1111/j.1460-2466.2010.01523.x