Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleTraffic: Genius, rivalry and delusion in the billion-dolar race to go viral.AuthorsCastillo, Iñigo MarauriSubjectsTRAFFIC: Genius, Rivalry &; Delusion in the Billion-Dollar Race to Go Viral (Book); SMITH, Ben; VIRAL marketing; BUSINESS models; NONFICTIONPublicationZer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2023, Vol 28, Issue 55, p333ISSN1137-1102Publication typeBook ReviewDOI10.1387/zer.25662