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- Title
Humor en tiempos de pandemia. Análisis de memes digitales sobre la COVID-19.
- Authors
Sola-Morales, Salomé
- Abstract
The forms of humor developed in the context of the current health situation caused by C OVID-19, during the period of confinement in Spain, are explored. Through the analysis of 360 digital memes, we seek to understand what are the main characteristics of these forms of digital humor. The methodology used is Content Analysis, a tool that has allowed studying the structure, intertextuality, rhetoric of humor, themes and protagonists of the selected memes. The main conclusios is that emotionality is the preferred form of persuasion of memes and that irony is the most common rhetorical strategy.
- Subjects
WIT &; humor; MEMES; COVID-19 pandemic; STREAMING video &; television; INTERNET &; culture
- Publication
Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2020, Vol 25, Issue 49, p33
- ISSN
1137-1102
- Publication type
Article
- DOI
10.1387/zer.21817