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- Title
Farben des Jahres: Prophetischer Pfirsichflaum ist wie eine sanfte Umarmung.
- Authors
Bulmahn, Maren
- Abstract
The article reports on the colors of the year and their significance in various industries. In the automotive industry, black, white, and gray continue to be popular, but this year there is an exception with the trend towards piglet pink. German drivers prefer gray, while in North America, lighter silver tones are preferred. The market share of chromatic colors in cars averages 19 percent, with Germans preferring blue. BASF recommends beige and pastel tones for the current year, especially the color tone Predictor. Pantone has chosen Peach Fuzz as the color of the year, while Sikkens recommends Sweet Embrace. In fashion, subdued colors are expected, especially apricot. The Swedish Academy NCS Colour predicts a return to natural tones. Rehau Window Solutions and Worth Global Style Network have also identified color trends for the year 2024.
- Subjects
BASF SE; GERMAN language; AUTOMOBILE industry; APRICOT; MARKET share; PIGLETS; ENGLISH ivy
- Publication
Nachrichten aus der Chemie, 2024, Vol 72, Issue 4, p44
- ISSN
1439-9598
- Publication type
Article
- DOI
10.1002/nadc.20244142190