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- Title
Mit Stakeholder-Management zu Innovation: Wie können mittelständische Unternehmen durch den Stakeholder-Navigator zu höherer Innovationsperformance gelangen?.
- Authors
Busch, Malte; Weissenberger-Eibl, Marion A.
- Abstract
Medium-sized companies are under great pressure to change and face the challenge of remaining competitive in volatile organizational environments. Challenges such as digitalization, sustainability and business model adaptations require new and innovative approaches. These challenges require companies to have a deep understanding of how their stakeholders’ expectations are changing and how to effectively involve them. The aim of this article is to show how an innovation-focused stakeholder navigator can be used to provide a systematic and systemic view of the challenges faced by small and medium-sized enterprises (SMEs). The navigator serves as an orientation aid that provides an overview of the necessary organizational resources and capabilities, the specific stakeholder expectations and their goals, the geographical scope of the stakeholders, the cooperation potential, and the derived participation strategies.
- Subjects
SMALL business; INSTITUTIONAL environment; BUSINESS models; EXPLORERS; DIGITAL technology
- Publication
Betriebswirt, 2021, Vol 62, Issue 4, p227
- ISSN
0172-6196
- Publication type
Article
- DOI
10.3790/dbw.62.4.227