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- Title
A Competing Values Framework for Analyzing Presentational Communication in Management Contexts.
- Authors
Quinn, Robert E.; Hildebrandt, Herbert W.; Rogers, Priscilla S.; Thompson, Michael P.
- Abstract
Communication specialists have long been interested in analyzing messages. More recently, they have stressed the need for evaluative tools that account for situational expectations and constraints. Drawing from the literature on organizational and managerial effectiveness, we constructed an empirical model applicable to presentational communication. Over 100 communication professors evaluated the relevance of descriptors for six different types of business presentations: three oral and three written. Their judgments were used to create similarity scores, which were submitted to multidimensional scaling. A three-dimensional model emerged. This "competing values model" illustrates the dynamic interplay between the highly contrasting characteristics of four general types of presentational communication: relational, informational, instructional, and transformational. In conclusion, we discuss the benefits of the model and suggest its usefulness as an evaluative tool, particularly for the training of managers.
- Subjects
VALUES (Ethics); COMMUNICATION in management; BUSINESS presentations; BUSINESS communication; INDUSTRIAL efficiency; COMMUNICATION models; TRAINING of executives; TEACHER attitudes; CONTEXT effects (Psychology); BUSINESS teachers; PUBLIC speaking; COMMUNICATION specialists
- Publication
Journal of Business Communication, 1991, Vol 28, Issue 3, p213
- ISSN
0021-9436
- Publication type
Article
- DOI
10.1177/002194369102800303