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- Title
Turkish Consumers' Response to Westernised Ethical Consumption Culture: An Acculturation Theory Approach.
- Authors
Bebek, Gaye
- Abstract
We argue that marketing of Western consumption practices is practically imposing a different consumption culture upon consumers in non-Western or emerging markets. By using Berry' (1980) acculturation framework, we investigate consumer acculturation towards an imposed dominant Western marketing practice (organic products) in the multiplicity of the Turkish urban city Istanbul's context.
- Subjects
ISTANBUL (Turkey); ECONOMIC consumption &; ethics; ACCULTURATION; EMERGING markets; CONSUMER behavior research; MARKETING ethics
- Publication
Advances in Consumer Research, 2017, Vol 45, p387
- ISSN
0098-9258
- Publication type
Article