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- Title
Flying Carpets: The Production and Consumption of Tradition and Mystique.
- Authors
Ger, Güliz; Csaba, Fabian Faurholt
- Abstract
This paper examines the interplay between the local material culture and the global forces in the construction of an "authentic" cultural product, in this case, the Turkish carpet. The preliminary results of an ethnographical study on the production, marketing, and consumption of handmade Turkish carpets (piled, knotted) and kilims (flat woven) are presented. We discuss how contemporary carpets trek the thin line between being authentic, aesthetic and cultural objects versus exotic souvenirs. A new wave of revivalism amidst a general decline in carpets indicates that authenticity is emergent. We discuss the issues of representation of the aesthetics of the Oriental "Other" in the global relations. While the traditional has become modem, some modem Turkish carpets recreate authenticity. In this process, tradition and mystique of cultural products may come to be branded.
- Subjects
TURKEY; CARPETS; CULTURAL property; MATERIAL culture; KILIMS; TURKISH arts; CONSUMPTION (Economics); GLOBALIZATION; PRODUCTION management (Manufacturing); CULTURAL identity
- Publication
Advances in Consumer Research, 2000, Vol 27, Issue 1, p132
- ISSN
0098-9258
- Publication type
Article