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- Title
Metodología para medir el impacto del cambio de tecnología móvil de segunda a tercera generación percibido por los usuarios de pymes de Barranquilla.
- Authors
Polo, Jairo; Cardona, Diego
- Abstract
This article presents the results of a research project undertaken to obtain a Masters in Business Administration from the Business School at the Universidad del Norte, whose purpose was to identify and test a methodology to measure the impact exerted by the change from 2nd to 3rd generation mobile tech, based on the perception of users belonging to Barranquilla SME, motivated by the influence of technological changes in behavior and the knowledge creation among society members, and the importance it has taken to the survival of organizations the adoption of applications for process automation, web-based applications, voice, data and video that allow the development of competitive advantages, based on information and creativity for new and better products or services.
- Subjects
BARRANQUILLA (Colombia); COLOMBIA; MASTER of business administration degree; UNIVERSIDAD del Norte (Barranquilla, Colombia); MOBILE communication systems; SMALL business; INNOVATION adoption; INNOVATIONS in business
- Publication
Universidad & Empresa, 2011, Vol 20, p128
- ISSN
0124-4639
- Publication type
Article