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- Title
GESTIONANDO LA INNOVACIÓN: LA GENERACIÓN DE IDEAS.
- Authors
Sartor, Pablo; Veiga, Leonardo
- Abstract
The article "Managing Innovation: Idea Generation" highlights the importance of generating a large number of innovative options to increase the chances of success in innovation programs. Option generation can occur through imitation, creation, and identification of opportunities or problems. It also mentions the importance of selecting idea sources and mechanisms to connect with them in the innovation strategy. The three possible sources of innovation in companies are management and technical staff, employees, and external organizations or individuals. It is important to select the appropriate external sources and constantly evaluate their productivity.
- Subjects
PERSONNEL management; INNOVATION management; INDUSTRIAL management; SUCCESS
- Publication
Hacer Empresa, 2022, Issue 118, p96
- ISSN
2393-7653
- Publication type
Article