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- Title
De la hegemonía digital a la derrota electoral: majority illusion en el plebiscito constitucional chileno.
- Authors
Santander, Pedro; Elórtegui-Gómez, Claudio; Allende-Cid, Héctor; Alfaro-Faccio, Pedro; Rodríguez, Sebastián
- Abstract
This article analyzes the digital campaign within that supporters from a new Constitution for Chile and defenders of the one drafted during Pinochet’s dictatorship carried out on Twitter, in the context of the Approval or Rejection plebiscite held in October 2020, in which 78.27% of voters approved to draft a new one. Our digital analysis operated on two levels: the so-called selective approach, which is volumetric and analyzes specific topics such as relevant users, tags, hashtags, and trending topics and, second, the entire field approach, which looks at the topological characteristics of the network structure. Although the defenders of the status quo conducted a campaign that was a success from the volumetric point of view, our holistic analysis shows that that same success generated digital homophily (Boutyline & Willer, 2016) on the basis of which a majority illusion was built (Lerman and others, 2016).
- Subjects
CHILE; PLEBISCITE; VOLUMETRIC analysis; TAGS (Metadata); DICTATORSHIP; CONSTITUTIONS
- Publication
Cuadernos.info, 2022, Issue 53, p70
- ISSN
0719-3661
- Publication type
Article
- DOI
10.7764/cdi.53.37379