Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleAnnotated Listing of New Books: Business Administration and Business Economics; Marketing; Accounting.AbstractThe article reviews the book "Commodity Advertising and Promotion," edited by Henry W. Kinnucan, Stanley R. Thompson and Hui-Shung Chang.SubjectsCOMMODITY Advertising &; Promotion (Book); KINNUCAN, Henry W.; THOMPSON, Stanley R.; HUI-Shung Chang; ADVERTISING; NONFICTIONPublicationJournal of Economic Literature, 1992, Vol 30, Issue 4, p2256ISSN0022-0515Publication typeBook Review