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- Title
التوجه السوقي في بعض المشروعات الصغيرة والمتوسطة بمجال التصنيع الغذائي بمحافظة الفيوم.
- Authors
أسماء حمدي رمضان; أ. د سيد عبد التوا د. محمد عبد الحميž
- Abstract
Food processing represents a high degree of importance in the Egyptian economy, due to its role in providing job opportunities, improving the quality of products and their low price. However, it faces many problems for some small and medium enterprises, the most important of which is the lack of knowledge of marketing research completely in addition to the deficiency in the market orientation in these projects and their inability to compete with the products of large projects. The research aimed to study the effect of the market trend on the performance of some small and medium enterprises, the study sample included some small and medium enterprises in the field of food processing in Fayoum Governorate. The results of the study indicated that some departments of these projects were not aware of the importance of identifying the needs and desires of customers (consumers), and the lack of technical skills and material capabilities that would enable these projects to conduct marketing research that It enables it to know the needs and desires of consumers. By studying the economic efficiency of some small and medium enterprises and large factories in Fayoum governorate, it was found that the economic efficiency of large projects (factories) is in a constant state and the change in the return to capacity for costs was found to be about 100%. To achieve the outputs and thus the volume yields are stable, and this level must be maintained, while the full efficiency of small and medium enterprises has not been achieved.
- Publication
Fayoum Journal of Agricultural Research & Development / Maǧallaẗ Al-Fayūm lil Buḥūṯ wa Al-Tanmiyyaẗ Al-Zirāʿiyyaẗ, 2021, Vol 35, Issue 1, p178
- ISSN
1110-7790
- Publication type
Article