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- Title
Heterogeneous Consumer Preferences for Turfgrass Attributes in the United States and Canada.
- Authors
Yue, Chengyan; Wang, Jingjing; Watkins, Eric; Bonos, Stacy A.; Nelson, Kristen C.; Murphy, James A.; Meyer, William A.; Horgan, Brian P.
- Abstract
The article discusses research on U.S. and Canadian consumer preferences for turfgrass, noting possible market segmentation. Topics include the views of consumers regarding maintenance attributes, the opportunity for greater production of low-input species by the turfgrass seed industry, and generational differences among turfgrass consumers.
- Subjects
CONSUMER preferences; TURFGRASSES; TURF management; TURFGRASS quality; TURFGRASS varieties; GENERATION gap
- Publication
Canadian Journal of Agricultural Economics, 2017, Vol 65, Issue 3, p347
- ISSN
0008-3976
- Publication type
Article
- DOI
10.1111/cjag.12128