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- Title
Cultura regional em ambiente global: elementos do Nordeste no canal de Youtube Causos de Cordel.
- Authors
Greco, Clarice; Armando Santos, Euclides
- Abstract
This article aims to reflect on the representation of Northeastern culture on the Youtube channel Causos de Cordel. With this purpose, we present content analysis of three videos from the channel, based on three categories of analysis: cultural symbols, characters in the video and user interaction. The theoretical framework is formed based on the notions of popular culture from the Northeast (Albuquerque Jr, 1999; Ribeiro, 2014), hybrid cultures (Canclini, 2006) and Youtube as a territory of cultural convergence (Jenkins, 2015; Booth, 2010). The results point to ways of presenting Northeastern culture both from local customs and artistic manifestations, often related to emancipatory struggles between the dominant discourse on the Northeast and the local realities experienced by subjects from the region.
- Publication
ECCOM: Educação, Cultura e Comunicação, 2023, Vol 14, Issue 27, p446
- ISSN
2177-5087
- Publication type
Article