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- Title
Instant Oil Change Strategic Evolution: How Can Valvoline Balance Maintaining Growth and Profitability with Market Adaptation?
- Authors
Tocher, Neil; Layton, Nikole; Burch, Tyler
- Abstract
This article explores the challenges faced by Valvoline, a prominent oil change and lubrication company in the US and Canada. The company's success has been attributed to its convenient locations, efficient service, well-trained staff, and clean stores. However, the rise of electric vehicles and increased connectivity in cars pose a threat to Valvoline's future. The company must find a balance between traditional offerings and innovation to maintain its market share. Valvoline has reported significant growth in sales and profitability, but it must navigate the transition to electric vehicles and the right-to-repair debate to stay competitive.
- Subjects
OIL changes; HYBRID electric cars; ELECTRIC automobiles; ELECTRIC vehicles; AUTOMOBILE industry; RETAIL industry
- Publication
Journal of Case Studies, 2023, Vol 41, Issue 3, p52
- ISSN
2162-3171
- Publication type
Article