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- Title
Enhancing the efficacy of instructing and adjusting information: An exploration of interactivity and vividness.
- Authors
Zhou, Ziyuan; Zhang, Xueying; Ki, Eyun‐Jung
- Abstract
Instructing and adjusting information is required to protect stakeholders during a crisis. However, it is unwise to assume that people, especially young adults, automatically follow the information once it is provided. Using a 2 (interactivity: low [email] vs. high [mobile app]) × 2 (vividness: low [text‐only] vs. high [infographic]) between‐subject lab experiment, this study found that infographics were effective in improving self‐efficacy, proxy efficacy, and trust in the organization. In addition, an interaction was observed between interactivity and vividness on participants' intention to follow instructing and adjusting information. The findings of this study provide evidence of the advantage of using infographics during a crisis.
- Subjects
YOUNG adults; TRUST; MOBILE apps; INFORMATION design; CRISIS communication; INTERNET protocol version 6
- Publication
Journal of Contingencies & Crisis Management, 2023, Vol 31, Issue 4, p809
- ISSN
0966-0879
- Publication type
Article
- DOI
10.1111/1468-5973.12482